Google Ads Quality Score: Meaning, Factors, Importance, And Proven Optimization Strategies Explained

Thu, 29 Jan 2026 10:15:17 +0000

Google Ads Quality Score is one of the most important metrics advertisers must understand to run successful and cost-effective paid search campaigns. It directly influences how your ads are ranked, how much you pay per click, and how often your ads appear to potential customers. In simple terms, Quality Score measures how relevant and useful your ads, keywords, and landing pages are to users searching on Google.